COUNTRY.
COAST.
CHARACTER.

There’s more than one way to be a cowboy.

UpZon Downs brings country and hip-hop together with a distinctly Southern California attitude. The songs wear their personality on their sleeves: local references, larger-than-life titles, and a willingness to go wherever the story leads.

West Coast Cowboy puts that world into 18 tracks. From “Poway Too Hot” to “She Took the Dog” and “Ain’t Dead Yet,” it’s a collection made for listeners who like their music with a little character.

And the story doesn’t have to stop with his. UpZon also makes personalized songs inspired by your people, your memories, and your inside jokes.